Monday, May 31, 2010

Danger or Reward

Browsing fruitlessly in a newsagency for something fresh or stimulating that was worth the cover price, I came across a small article in a mag called "Ultra" (what? I don't know) that said that the entire self-help industry is pretty much based on a pointless belief - that poeple can be motivated by rational reasons and good information. Rather, it posited, humans are much simpler. There are only two things that will cut through our dislike of change. Danger or Reward.

Our long slow generations of survival before the internet taught us to be conservative, to fear change, and all the chirpy infomercials about abercisers and healthy eathing in the world won't save us from eating ourselves to death. The only think that reaches the far depths of our processing units is to put it into much simpler terms. DANGER or REWARD.

That is a model I might be able to do something with.

Wednesday, May 26, 2010

Plea from a Hostage

I have not been able to post for some time as a mouse is terrorising us. I have snuck this missive out in the rubbish collection. If he finds out that I am in communication with the outside world, the retribution will be harsh. I haven't much time, nor space to write. I am scratching this into an old cat thigh bone that the mouse has tired of, using a broken knitting needle. All I will say for now is this: Help.
Please help me.
The ships controls are re-routed to the mouse den and the only food being replicated by the machines is Stilton. I hate Stilton, and I'm getting very podgy. I don't know where we're heading, but I doubt I will make the annual convention this year. Lock into my signal if you can. Track us. This mouse must be stopped.