This work is good work

Two hundred and twenty-four letters need to be printed (4 goes it took for the printer to acknowledge the tray, the correct paper, the single-sidedness of the issue) each needs to be folded (by hand, so the crease is right to read the address through the little window) and go into one of two hundred and twenty-four envelopes, each letter to be accompanied by two copies of the competition form.
Dull day much?

There have been worse.
This client loves a personalised mailout. The largest so far was for 8000 but I made the client pay a rambunctious group of seniors to do the folding and stuffing (the printing alone took me over 7 hours). It would be easy to think that this kind of thing is a real low-point of my job. So tedius, so old-school, so, so predictable. And so yes they are tasks I'll procrastinate over a bit, mostly because once I start them they create massive drifts of papers and if it all gets interrupted (paper jams, unexpected meetings, file crashes) it can be a real mongrel to figure out where everything was up to.

But...
Actually these mailouts hit nearly all of the key criteria for satisfying work! How can this be?

1. It is easy to tell when I'm finished - the letters are put into our mailroom lady's hands. We exchange brief pleasantries.
2. These letters work. Addressed to previous customers who have purchased tickets to a similar show in the last 2 years, these are qualified, hot prospects. They sell tickets.
3. At the end of the process there's no further anxiety - that happens up front when I want to do something either new, tricky or clever with the copy and the client wants things nice and normal. Once that discussion is resolved for each project it is virtually a mechanical process to complete. I don't lose sleep over it once the lovely mail lady takes charge.
4. Did I mention that they work? We know because of the timings of sales after postage, but also because when we put a special offer in the letter, we can track the results super easily. Last time 800 letters got us over 100 sales. Sweet!
5. The client doesn't have to pay for postage and they get sales - mailouts make them happy. Happy client = less stress for me.

So as I sit folding, folding, folding, and stuffing (and checking I haven't put them in backwards) I can turn my brain off knowing that the only risk is a paper-cut or keep it on a little and browse some news and listen to music safe in the knowledge that although it might not be glamorous, exciting, interesting or something that would ever ever get mentioned in ads or shows about this industry, this work is good work. I am content.

Deadline of Death

I've got something I have to do and by God I am going to procrastinate until the very last second. I've put this off twice already (by weeks) and done nothing towards it. Nothing. Rather than complete this task, that I originally offered to do as a favour, I've done home improvements this weekend.

Yes, I, the least capable, least interested, least skilled person in all of south-east Queensland picked up a hammer! Then nails! Then discovered I needed screws instead and called a handyman. That was a call he'll wish he never answered.

There was a full ute-load to the tip! Carpet got ripped up! The man-hole (giggle) was investigated to ascertain the viability of taking out some walls (walls, it turns out, can be finicky things to remove. Apparently some of them are keeping the roof up! This is clearly an activity that will have to wait until I have another project due that requires an even higher, more demanding level of procrastination). I pruned, I carted rubbish to the bin, I culled papers, cooked. I even cleaned. The house is looking great.

Still this thing needed to be done. So I watched my tv show and laughed the jolly laugh of someone who is frivolously throwing away time knowing that the DEADLINE OF DEATH is inexorably drawing near. The show finished after only an hour - nothing for it, I must turn on the computer and begin this slow, tedious and uninteresting task and perhaps earn some measure of redemption as a person by finally completing this thing.

But oh, Google opens and I remember that I wanted to find out what car Vin Diesel was driving in XXX as he chases the 'submarine' that thankfully has decided to run on top of the water this time or it would have been a fully shit chase scene
"Can you see it?"
"NO YOU IDOT - it's under the fucking water"
"OK, stay calm, we'll just bomb the shit out of the river"
"Well that's cool, but now what's our reason for drinving this insane care around really really fast?!"
"What?! We need a reason?!"

"Yes," I think "that's a valid tangent so follow at this point" so enter: Classic Muscle Cars and after only 2 pages discover that the Pontiac GTO is nicknamed "The Judge". Cool. I also learnt what 'break horsepower' refers to (and it is not about stopping!), and then as I find myself comparing the relative merits and lines of the 64 Plymouth Barracuda and the 67 Chevy Camaro three things really struck home:

1. I know nothing about cars. Nothing. But somehow I now find them funny instead of reprehensible. I've changed. I also want to meet a mechanic who shares my dream of making the first moon landing in a muscle car. I'll be navigation, they can drive.

2. I am an olympic level procrastinator. The only thing more hilarious than trying to figure out my car's "performance" metrics (Audrey the 81 Mazda 323 is so banged about that we can't be sure which of the two models that were released that year she is. Using Occams Razor - I'd say the cheaper one, not the slightly sporty one. But they had the same engine capacity so no big diff right? Anyway I've kept a log of how many kloms she does every time I fill up the tank so that I can figure out her average kloms per litre, but it's in the glovebox and I forget to bring it in) to add into the heavy-weight champs battle of Barracuda Vs Camaro would be to blog about it and invite the world to laugh along with (not at) me. Please feel welcome to laugh .... now.

and

3. That's another Hour and A Half gone and there is now no way I am going to get this thing done now. Maybe I should just go to bed, and blame the Global Financial Crisis...

Another gold for procrastination!

(Oh, and Happy (Chinese) New Year! Go the mighty Ox!)