From orbit, the Earth is a largely serene palette of organic hues. It used to be that the only man-made structure visible from space was the Great Wall. Well, times change don't they.
Using thousands of tiles, a fast food company have created what *they* are proud to call an "astrovertisement".
I am appalled. Utterly. Yet this is so bad, in such poor taste, that in a dark and sad way it has become hilarious. What an amazing waste of resources this amounts to. The thing is 8129m2. I'm pretty certain that must be at least 4 times larger than our local oval and park.
The president of the Junk Food Company adds insult to injury with this mangling of english, "the new advertising idea "contemporises" the brand".
Reality check anybody?
Actually, in a way we're lucky - they *could* have claimed that it was "a contribution to re-balancing global climate warming, by increasing the albedo (http://en.wikipedia.org/wiki/Albedo ) of Nevada".
My only real surprise is that it wasn't Virgin. Afterall, they have a product relevant to space, but as far as I'm aware, no JFC does... yet.
1 comment:
scary
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